Kendrick Lamar releases the official music video for Swimming Pools (Drank) produced by T-Minus. I think he’s found a great balance of lyrical content with a mainstream appeal for this joint. I was a little concerned about how he was going to break into mainstream, but so far he’s staying true to his music. m.A.A.d. [...]

SchoolBoy Q keeps the campaign going for Habits & Contradictions and releases the official video for ‘There He Go.’ Personally, It’s not one of my favorite tracks off the album, but I still think it’s a pretty solid project. You can purchase HNC on iTunes here.   Directed by David M. Helman Visuals by RuffMercy [...]

Jul 16, 2012

Everything Kendrick Lamar puts out usually speaks for itself. Meaning that, there’s really no cosign needed, nor is he overhyped as most artists to date seem to be. He teeters the line of honest, heartfelt lyrics, and song topics that people want to speak about, but most don’t have the courage to do so. I [...]

For a while, Schoolboy Q was hidden in the footsteps of Kendrick Lamar, but after releasing his sophomore album Habits & Contradictions, he’s proving that he’s able to hold is own. Recently Hypetrak caught up with Schoolboy Q to discuss some things. Despite the major progress he’s made, he’s still ‘Passing Setbacks.’ As one of [...]

May 01, 2012

  Sometimes its cool to hear rappers talk about love. Surprisingly with the rise of “emo” rap, you think you’d hear a lot more of it. Tiron & SchoolBoy Q link up for the Chuck Inglish produced “Love Me Not.”  Tiron can be such a great storyteller, lyrically painting pictures rather than always saying things [...]

Feb 14, 2012

I don’t know how Kendrick Lamar continues to raise the bar….but I’m consistently impressed with his music and creativity. When I hear Cartoon & Cereal…I’m instantly reminded of Outkast and their Aquemini days. Who didn’t watch cartoons and eat cereal when they were a kid? Personally….you could catch me watching Rugrats on any given day…or [...]

There are no words needed…this video explains it all.   #Section80 coming soon…